Archive for the ‘sony’ Category

On PS3, Spiderman and logo’s

Posted on: April 18th, 2007 | Category: Design, playstation 3, sony, spiderman

While working on a Spiderman 3 graphic today, I discovered that the font used for the new Playstation 3 logo is exactly the same as the Spiderman font (for Spiderman 3 they fiddled with the font a little though).

Apparantly it was the wish of Sony Computer Entertainment’s CEO, Ken Kutaragi.

“If you really look at the PS3 contour carefully, it is rounded when viewing the console in profile. Rather than creating a typography with all the risks that entails, it was wiser to use the one from Spider-Man, for which Sony has the rights.

“It was also the wish of President Kutaragi, who insisted that I use this typography. In fact, the logo was one of the first elements he decided on and the logo may have been the motivating force behind the shape of PS3.”

For two such strong brands, the idea of using the exact same fonts is just ridiculous.

You see kids… this is why managers and CE-whatevers should stay far, far away from design.